GM, Chrysler, two other manufacturers top 2013 satisfaction awards


General Motors. Chrysler. Toyota. Lexus.

The four manufacturers were named in multiple categories in 2013 Vehicle Satisfaction Awards by AutoPacific marketing and product-consulting firm.

The company, which seeks to identify “the most satisfying cars on the market and help consumers make informed vehicle purchase decisions,” selected vehicles from the three manufacturers in 11 of 24 categories, General Motors in four and Chrysler Group, Toyota and Lexus in three each. Chrysler Group is the only manufacturer which won with three different nameplates.

Three other manufacturers – Kia, Hyundai and Ford – each took two VSA categories.

“AutoPacific’s Vehicle Satisfaction Awards help vehicle buyers sort through an increasingly complicated selection of brands and models,” said George Peterson, company president.  “For the 2013 model year, there are 294 models and 33 brands from which to choose a new vehicle.  The VSA clearly shows the buyers which vehicles are at the top of the class they are considering.”

The most satisfying brands overall are Cadillac, Top Premium Brand, and Buick, Top Popular Brand, according to AutoPacific.

Here are the top four manufacturers, by vehicle and category, which won honors:

General Motors: Cadillac SRX, Luxury Crossover SUV, and Chevrolet Sonic, Corvette and Silverado in Economy, Sports and Heavy Duty Pickup categories, respectively.

Chrysler Group: Dodge Challenger, Sporty Car (tie with Hyundai Veloster); Jeep Grand Cherokee, Mid-size SUV, and Chrysler Town & Country, Minivan.

Toyota: Avalon, Large Car; Avalon Hybrid, Hybrid/EV; Highlander, Premium Mid-Size Crossover SUV.

Lexus: Lexus LS460, Luxury Car; Lexus ES, Luxury Mid-Size Car, and Lexus RX450h, Hybrid/EV Crossover SUV.

AutoPacific’s objectively measures owner satisfaction with 51 vehicle attributes ranging from interior comfort and convenience to fuel economy and performance.

“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 51 separate categories that objectively measure the ownership experience.”

An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, AutoPacific’s VSA are based on the results of responses from over 52,000 new vehicle owners.

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