The new edition of GreenLight Remarketing is out.
Brought to you by the premier magazine about innovative automotive remarketing and Santander Consumer USA, this edition features stories about the improving market for used vehicles, the “connected buyer,” the inside line on Chrysler Capital and more …
SLOW & STEADY
Industry experts predict a gradually improving market for used vehicles in 2014, with some downward pressure on prices. Are good times here again? “Supply has improved for late-model inventory, but we’re still short from the pre-recession numbers,” says Alec Gutierrez, Kelley Blue Book senior market analyst.
The proliferation of mobile devices in the hands of customers means that expectations about the sales process are changing. Customers do the research at home and show up at the dealership better informed. Using social media on their mobile phones, they also bring friends and family members into the process. Get ready for the “connected buyer.”
Greenlight Remarketing takes an inside look at Chrysler Capital, the new full-service lending program from Chrysler Group LLC and Santander Consumer USA. “Our goal is to reiterate to consumers that we want them to stay within the Chrysler dealer network,” says Brent Huisman, senior vice president of asset remarketing for Chrysler Capital. The program will utilize Adesa OPENLANE technology.
A recent Greenlight Remarketing survey of dealers turned up some interesting results about vehicles with the best resale value, and the question of whether certified pre-owned programs is a necessity today.
AND MORE …
Read our listings of Active Auctions, a note from Brent Huisman, SVP of Asset Remarketing
at Santander Consumer USA, and a report on pricing from ADESA’s Tom Kontos. Download your issue of GreenLight Remarketing and keep up with remarketing trends and opportunities.
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