Getting started with Chrysler Capital and CCAP Certified vehicles at auctions

Chrysler CapitalThe future has arrived sooner than expected.

Chrysler products have begun funneling through the auction lanes around the country, bringing with them the Chrysler Capital name and a new name in vehicle certification – Chrysler Capital Certified.

You already should see announcement banners and vehicle stickers introducing both to auction buyers at many of the same places Santander reconditioned vehicles currently are sold.

And you even may have bid on a Chrysler product offered at the auction by Chrysler Capital.

For those to whom this still is new, Chrysler Capital is the private-label, full-service lending program managed by Santander Consumer USA Inc. (SCUSA) and Chrysler Group LLC that finances purchases and leases of Chrysler products – Chrysler, Jeep, Dodge, Ram, Fiat and SRT – under a 10-year agreement.

Planning for the Chrysler Capital remarketing program, which got underway more than a year ago at SCUSA and Chrysler Capital, has been led by Steve Solomon, vice president of asset remarketing for both organizations and a former regional sales manager at Chrysler.

But don’t be confused by the SCUSA-Chrysler Capital connection. Chrysler Capital remarketing and the certification program stand on their own, focused on preparing and selling Chrysler products at auction.

Creating a separate program represents a big change for us at Santander, but one that we embrace.

And yet, Chrysler Capital Certified brings to the auction the same high standards of quality, price, value, selection, performance, service and satisfaction to which customers of Santander have become accustomed through the Santander 7 vehicle certification program.

“It’s the new wave in reconditioned vehicles with the same exacting standards you’ve come to expect from Santander,” promises our advertisement in Greenlight Remarketing magazine.

It’s a promise that we take seriously at both Chrysler Capital and Santander. So look for Chrysler Capital and Chrysler Capital Certified vehicles, and we’ll look for you at the auction.

– Brent Huisman, SVP, Asset Remarketing

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