There was a time when a potential customer would come to your dealership, not really knowing what kind of vehicle they wanted or how much it cost. And if you were the “sell-hay-to-a-farmer” kind of sales person, you could sell them any vehicle on the lot, whether the customer wanted it or not.
Not so anymore. Your shoppers are coming in with the exact make, model, mileage and price in mind. If only it were that easy. When dealing with credit-challenged customers, sometimes what your customer has in mind doesn’t quite match up with what they can get approved to buy.
That’s when it pays to work with Santander Auto Finance.
Your Area Sales Manager is trained and ready to help you find the best fit for your customers and the best inventory to continue building your business.
Here’s a video that shows how:
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