Santander’s annual charity effort from the heart, for the children

100715 IL Santander’s annual charity effort from the heart, for the children

It’s the fourth quarter of 2015 already.

That obviously means it’s time to start thinking about the upcoming holiday season.

So, it is a good time to write about the annual holiday season charity effort – this year, “From the heart, for the children” – led by Santander Consumer USA and Chrysler Capital*.



Teaming up with our generous auction partners, here’s how the charity fundraiser will work:

Every time your dealership purchases a car at auction, Santander, Chrysler Capital and participating auctions will donate a portion of the proceeds to selected charities.  Santander Consumer USA will make a donation for every Santander or Chrysler Capital vehicle purchase, matched by a donation from the auction company, for a total donation of $6 per vehicle in October, November and December 2015.

These charitable organizations each will receive a donation of money raised between dates shown:

This annual effort generally results in some pretty interesting fund-raising events at auction locations, including popular cook-offs between auction employees and Santander remarketing associates.

How much easier could it be to show holiday spirit than to do what you do anyway – purchase vehicles?

Finally, don’t forget to take our brief GreenLight Remarketing survey (just six multiple-choice questions) at or through the link on our Inside Lane blog or Extranet in a post titled, appropriately, What do you think about GreenLight Remarketing Magazine?

We’re giving away a limited edition baseball cap to the first 50 people who complete the survey**, and your feedback will help us determine the direction of the magazine to better serve your needs.

And, as always, thank you for your business – and charity participation.

Brent Huisman

SVP, Asset Remarketing

Santander Consumer USA Inc.


* Chrysler Capital is a registered trademark of FCA US LLC and licensed to Santander Consumer USA Inc.

** While supplies last

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