Sizzlin’ Summer sales season the right time for a perfect pitch

Are you ready for another Sizzlin’ Summer?

Although sales have fallen a little short of last year’s record pace so far in 2017, the months from late spring through the end of summer typically are among the strongest of the year.

“To be sure, the overall industry remains in decent shape with sales at a near-record pace following two consecutive full-year highs in 2016 and 2015,” reported USA Today, following automakers’ announcements earlier this month of March sales of 1.56 million.

Even a plateau in volume means strong selling opportunity for franchise dealerships.

IL-BLOG_70404-12 (Sizzlin' Summer III Logo)_300x300Santander Consumer USA (SC) is positioned to help dealers plan for the big months ahead with tools and programs meant to strengthen relationships that help build businesses.

The Dealer Extranet, the Rehash Tool, which allows dealers to rework their own deals 24/7, our Dealer Advocacy program, a revamped RoadLoans program, and a direct-mail program have the potential to generate powerful results.

Many of these SC tools and programs will be featured in our upcoming baseball-themed email campaign “Sizzlin’ Summer III,” which should arrive in your inbox approximately every three weeks beginning April 19 with “The First Pitch” and running through Sept. 13 and the “Postgame Show.”

But the linchpin to building successful relationships still is SC’s dedicated team of area sales managers and inside sales managers who cover all 50 states and serve as a Dynamic Resource to dealers.

Most of the top-performing dealerships suggest building relationships with SC buyer and ASM; using all available programs “because this will lead to higher sales” for your dealership, and sending a wide range of credit scores because SC funds deals across the credit spectrum.

“The ASMs are always available and willing to help, and the buyers work to help close deals,” said one dealer. “And Santander gives fast approvals. This is key when trying to work a deal with a customer.”

To get to know SC better see How your ASM can help you make more deals with Santander, then contact your ASM or our sales department to see for yourself.

Because Sizzlin’ Summer is fast approaching.

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