Customer’s ‘Road Ahead’ on redesigned SC website – and what’s in it for dealers

Am I in the right place?

Visitors to the Santander Consumer USA (SC) website could be forgiven for wondering when they arrive the first time at the redesigned homepage.

“The Road Ahead | Your Journey to Car Ownership” aims to provide millions of customers, the largest user group on the website, and other users a more straightforward experience, whether they have been with us for a long time or have just financed a new or used vehicle with us.

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Yet it still provides everything dealers need to do business with us in one convenient place, including the Extranet login, dealer agreement, dealer contact information, sales contact, FAQ and testimonials.

“Our number one goal in redesigning this website is to improve customer experience,” said Patrick Daly, SC’s director of digital strategy, who played a key role in the redesign.

“We didn’t set out to make a prettier version, but instead focused on clear design, providing customers with the information they’re seeking and representing our corporate values – Simple, Personal, Fair,” he explained. “The new site enables us to react to customer feedback quicker, so I’m looking forward to how we continue to refine our resources to set ourselves apart as one of the best auto lenders.”

One of the most attractive new features of the website is our Learning Center, which comprises finance education resources and courses on subjects from managing credit to maintaining financial health. Content includes useful articles, videos, tools, as well as a dealer locator.

Finance education courses cover broad subject areas such as “Managing Credit” and “Financial Health.” For example, through managing credit courses, visitors can:

  • Learn about different finance options and how monthly payments are calculated.
  • Learn the importance of a credit score, factors that impact it, and ways to protect your credit.
  • Investigate causes of consumer fraud and identity theft, and identify ways to protect yourself.
  • Find out how much interest you can save by using the avalanche payment method compared to the snowball method.

The redesign should provide customers a smoother trip down the road to car ownership, building relationships and loyalty that will benefit dealers and SC, alike, when those customers are planning to purchase their next car, truck or SUV from one of our dealer partners.

Daly called the redesign “an exciting milestone.”

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