Bringing the heat: Three months that could help your 2018 results shine

Are you ready?

June, July and August typically are three hot months for car sales.

And we’re not just talking temperatures.

Road Ahead V1

 

Over the last three years of strong sales, June, July and August failed only once to land among the top six sales months of the year.

And three of the last nine years August has been either the best or second-best month of the year. Only December (6), March (5) and May (3) have equaled or surpassed that performance, based on statistics from the U.S. Commerce Department’s Bureau of Economic Analysis.

If you include Memorial Day and Labor Day holiday weekends in the mix with the July Fourth holiday, the significance of the summer sales season is even clearer.

So, what can you do to make sure you’re ready?

Our upcoming email series, The Road Ahead, will look at the ways in which Santander Consumer USA’s commitment to its dealers can make the difference between a warm and a hot summer.

Along the way, we’ll show you a lender that is:

  • Committed to helping your dealership succeed this summer and beyond.
  • Confident that our updated program will enable you to make more money.
  • Compelled to do what is best for our dealer-partners’ businesses.
  • Commended by dealerships who already work with us – some of them for many years.

Sales during the first four months of this year were second only to the record-setting year 2016, and dealer optimism is high right now based on a recent Cox Automotive dealer survey.

So now is not the time to leave money on the table by limiting your customer-financing options.

Chances are you won’t have to look very hard for an SC Dealer Relationship Manager (formerly Area Sales Manager). But if you don’t hear from us soon, you may contact SC online for quick attention.

Summer only lasts three months.

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