Santander Consumer, Chrysler Capital get valuable ‘face time’ at NADA

It’s one of the biggest auto industry events of the year.

The National Automobile Dealers Association convention (NADA) – held this year in San Francisco, CA.

Both Santander Consumer USA (SC) and Chrysler Capital were represented at the event, held Jan. 24-27, CCAP with an exhibitor booth on the convention floor and a co-branded special event.

Distinguished Dealers cruise on the California Spirit.

Distinguished Dealers cruise on the California Spirit.

They were among the 22,000 attendees – including thousands of dealers – and more than 500 exhibitors who participated in the four-day convention and expo, which included keynote sessions with industry experts and key business leaders, more than 120 workshops and education sessions, speakers on dealer solutions, a social connection zone, dealer franchise meetings and more.

Santander Consumer and Chrysler Capital hosted a co-branded event, a cruise around San Francisco Bay for 80 of our distinguished dealers, key dealer groups and digital partners such as Cars.com.

Mixing business with pleasure.

Mixing business with pleasure.

“NADA is great, because it provides leadership from Santander Consumer and Chrysler Capital the opportunity to get a significant amount of face time with dealers and OEM partners from around the country,” said Matthew Stewart, vice president of marketing. “We do a lot of listening to dealers on the convention floor and during various events – hear what the dealers themselves are thinking unfiltered.”

“NADA gives us an opportunity to see our dealer partners in a different setting, away from the stresses they deal with every day,” said Vince Meglio, senior vice president of SC sales. “That allows them to focus on the big picture and long-term plans for their future.”

“It also allows us at SC to intently listen to their hopes, along with sharing our ideas for the future and how we can partner with their specific dealership for mutual success,” Meglio said.

Spirits were high on the co-branded Bay cruise.

Spirits were high on the co-branded Bay cruise.

“It’s so productive to have that many dealers and business partners in one place,” added Sales Director Barbara Fortune. “It allows us to share ideas with our dealers and enhance relationships.”

Sales Director Eleni Egoville described “in-depth and nuanced conversations with dealers.”

Convention speakers included Wes Lutz, president of Extreme Dodge-Chrysler-Jeep-Ram in Jackson, MI, and outgoing NADA chairman, who encouraged dealers to embrace change that is happening industrywide, continue to listen to their customers and “writing the script” about the industry’s future.

“Our customers tell us what they want from the market every day when they spend their money,” Lutz said. “And no one listens to the customer better than we do.”

Lutz is being succeeded as NADA chairman by Charlie Gilchrist, whose Gilchrist Automotive comprises eight dealerships in the Dallas-Fort Worth area, including Ford, Buick, GMC, Chevrolet, Nissan and Volkswagen as well as Chrysler, Dodge, Ramp and Jeep.

NADA, which has hosted an annual convention for more than 40 years, represents nearly 16,500 franchised new car and truck dealerships.

Sightseeing at the Golden Gate Bridge.

Sightseeing at the Golden Gate Bridge.

 

Cruising past Alcatraz in San Francisco Bay.

Cruising past Alcatraz in San Francisco Bay.

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