Why you should use direct mail NOW to boost results up to 90 days

Santander Consumer USA’s Preapproved Direct Mail Program is the gift that keeps on giving – for up to 90 days.

And isn’t that what you like to hear when you’re allocating marketing dollars?

It’s not a “weekend barn-burner,” but a tactic you can deploy regularly to generate store traffic comprising motivated, qualified prospects. Mailers may generate results for up to 90 days, based on results from nearly 1,000 direct mail campaigns.

042319 IL Why you should use direct mail NOW to boost results up to 90 days

However, you can’t wait until the last minute to make a decision. For example, the deadline for next month’s mailer is early this month.

Here are a few things you need to know to make your decision:

Why you should use our Direct Mail program

  1. The Santander Consumer USA Preapproved Direct Mail Program is designed to drive quality, preapproved consumers to your dealership.
  2. It targets consumers with established payment histories at key points in the ownership cycle.
  3. Recipients are reviewed based on our lending guidelines and receive personalized letters.
  4. Consumers can access offers by phone or online via personal webpage. Leads are then funneled to your CRM and email addresses.

What you need to know about our Direct Mail program

  1. It’s a “conquest” mailer that targets consumers with established payment histories at key points in the ownership cycle.
  2. We use specific criteria to pull well-qualified candidates:
  • 550-700 FICO scores
  • Open auto financing with a minimum 30 months of payment history
  • No bankruptcies and no repossessions
  1. We pull names from a targeted radius around your dealership, or you choose your own ZIP codes.
  2. Consumers can access offers by phone or online via personal webpage. Leads are then funneled to your CRM and email addresses.

Why our new Direct Mail piece makes things happen

  1. Highlights easy ways recipients can find the amount of preapproved financing.
  2. Adds a convenient QR code so recipients can use their phones to scan for preapproval.
  3. Grabs attention better with “preapproved certificate” at the top of the letter.
  4. Promotes your dealership specifically throughout the letter.
  5. Pushes recipients online where detailed financing offer and dealership information is provided.

How to make the most of your Direct Mail leads

  1. Make sure everyone at the dealership knows a direct mailer is going out.
  2. Follow up all leads via phone, email, postcards, etc., to maximize ROI.
  3. Put your prospect in the right car for their lifestyle and finances!
  4. It’s OK to push for immediate results, but don’t think of this as a “weekend barn burner.” You should continue to see results into the hot summer sales season.

Watch for emails from Santander Consumer USA that provide additional details about the program, including pricing for a range of campaign packages.

Or contact your DRM, call program headquarters at 844.596.5575, or email santandersupport@rrd.com.

The infographic below – Direct Mail Advantage – also provides additional details.

 

042319 IL Why you should use direct mail NOW to boost results up to 90 days

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