Archive for the ‘Video Posts’ Category

Our credit buyers are on your team

T. Together
E. Everyone
A. Achieves
M. More

Working together is key when it comes to boosting sales and meeting your goals.

That’s why Santander Consumer USA (SC) empowers its sales reps and buyers to give dealers that one-on-one attention needed to make deals work.

While our sales reps are our front-line team helping you build business, our buyers connect all of the pieces to deliver the deal. If an application needs adjusting to meet our customers’ needs or fine-tuned to get through the funding process, our credit buyers can work through the details.

We are all on the same team. Let our buyers help you go on the offensive and close more deals.

 

Power up for a high score with the Dealer Extranet

Don’t be a noob.

The Dealer Extranet can help you win the sales game.

“One of our greatest assets is our Dealer Extranet, especially for high-volume dealers,” said Stephen Rivelli, an ASM in the Bronx, NY, and Extranet smurf who helps dealers meet their sales goals.

“The ease of use and the multi-functionality of it, from rehashing an application to funding, allows my dealers a fast, user-friendly experience from application to funded. I stress the importance and use of the Extranet with all my dealers … [and] they usually see the light.”

(In video game parlance, a smurf is someone who helps other players succeed.)

“Helping them use the Extranet is crucial to a dealer’s success,” added Ashley Quick, Senior ASM in East Atlanta and fellow Santander Consumer USA (SC) smurf.

“What I love the most about Santander is the Dealer Extranet, where we can rehash deals, switch vehicles, and work out different structures with and without warrantees,” Pedro Pereira, finance manager at Teddy Nissan in the Bronx, N.Y.

“Using the Extranet saves us a lot of time from calling our buyer every single time we need to make changes,” explained Pereira. “It’s truly awesome.”

In fact, the Extranet is cited by many of SC’s top-performing dealerships.

Now our video, “Dealer Extranet: Game On!” shows how you, too, can play to win with the Extranet and improve your chances of a high score.

Maintaining a good dealer/lender relationship

It’s a competitive world out there – especially when it comes to selling vehicles.

With the evolving landscape of regulatory challenges in the auto-lending industry, things are changing quickly. That’s why a good business relationship with your auto lender is so important.

Santander Consumer USA wants to help build that relationship to assist in guiding dealers through this rocky terrain.

Through our sales force, we are ready to help create a better business for you and your customers by helping you implement better business practices that keep you ahead of the curve on any regulatory and compliance challenges.

But it’s a team effort, and we have some direction that can put us on the right path for a brighter future.

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SAF provides the right answer for credit-challenged customers


Dealer principal Clay Cooley of Clay Cooley Auto Group on the importance of working with a lender such as Santander Auto Finance.

 

If you want to be successful and put big numbers on the board this tax season, you’ll undoubtedly have to face the challenge of a few subprime deals.

I know, I know. Subprime deals aren’t among your favorite to close. But no matter how good business is this time of year, there will always be customers who have a few bruises on their credit report.

Credit Infocenter breaks the numbers down like this. “Good credit” is a score of 700 or higher. The national average credit score hovers around 680.

And Credit.com reports that nearly a third of Americans have a credit score lower than 601 — the line between bad and fair credit. In short, a lot of people struggle with credit issues, and some of them may need to borrow money for a vehicle.

You’re in luck because no one deals in the subprime space better than Santander Auto Finance (SAF). And during tax season, SAF’s full-spectrum lending program continues to offer some great advantages, like:

• Cash down as low as $0 with a valid trade
• Competitive rates for lower FICO scores
• Approvals with maximum LTV for apps with valid trades
• Competitive backend options
• Dealer participation

In a recent blog, SAF tells how it can also help finance customers with light credit history, or thin files. Any form of credit issues your customers may have, SAF is ready to tackle.

Worried about fees associated with subprime deals? SAF has ways to minimize fees and give you the best deal possible.

Financing customers with perfect credit is easy. SAF is about creating solutions for our dealers and all of their customers, no matter the credit history. Our experienced credit-buyers and area sales managers are trained to help you take the toughest deals and structure them for approvals.

Using Your ASM as a Resource

092515 IL The secret to fast funding with SantanderThere’s no doubt that tax season at the dealership is a welcome invasion of selling potential.

But with the increase in volume, obstacles are sure to pop up.

Never fear. Your Santander Consumer USA area sales manager (ASM) has the answers to any questions that may arise when trying to close a deal. Whether it’s assistance in structuring a deal or advising on the best inventory, your ASM is there.

With the knowledgeable, training and experience in putting deals together, your ASM can guide you through the toughest of deals. And the right input can lead to fewer mistakes and faster funding.

Don’t let unanswered questions keep you from making the sale.

Our sales force can be a resource for you during this busy season.

Something extra: Rehash Tool helps you make timely deals

092515 IL The secret to fast funding with SantanderWe know that credit applications aren’t an exact science. They may require tweaking before they can be approved.  Instead of spending the valuable and short time you have with your customers on the phone with your buyer, why not try the Rehash Tool on the Dealer Extranet.

If you need to update the numbers on your customer’s application or revise the type of vehicle being purchased, there is no better, faster way than the Rehash Tool.

You can plug your new information into the Rehash Tool and receive a new structure in real time.

Even if deal negotiations run late, the Rehash Tool allows you to work deals at any time, day or night.  This gives you the flexibility to close more deals despite the time of day or the time zone you’re in.

Learn more about what the Rehash Tool can bring to the table when working deals with Santander Auto Finance.

Let your buyer help you piece together puzzling deals

092515 IL The secret to fast funding with SantanderTeamwork makes the dream work.

That has never been more accurate than when describing the relationship between a dealer, his sales rep and his buyer.  The triple alliance is key when it comes to making a deal work.

In the article “Use our sales force as a resource for sizzling summer sales,” we talked about how your Santander Auto Finance area sales manager is an unlimited resource who can guide you in the right direction for closing more deals with Santander.

Your buyer is equally important. Buyers help you connect all of the pieces of your application to the seal the deal and submit to funding. However, if some of those pieces are missing, your buyer doesn’t have a clear picture of how the deal can work best for you or your customer.

Here are a few tips on how to help your buyer piece together the best deals.

Finding the right inventory for your customers

092515 IL The secret to fast funding with SantanderToday’s car shoppers are savvy.

There was a time when a potential customer would come to your dealership, not really knowing what kind of vehicle they wanted or how much it cost. And if you were the “sell-hay-to-a-farmer” kind of sales person, you could sell them any vehicle on the lot, whether the customer wanted it or not.

Not so anymore. Your shoppers are coming in with the exact make, model, mileage and price in mind. If only it were that easy.  When dealing with credit-challenged customers, sometimes what your customer has in mind doesn’t quite match up with what they can get approved to buy.

That’s when it pays to work with Santander Auto Finance.

Your Area Sales Manager is trained and ready to help you find the best fit for your customers and the best inventory to continue building your business.

Here’s a video that shows how:

The secret to fast funding with Santander Auto Finance

092515 IL The secret to fast funding with SantanderIt’s as though there is a timer slowly ticking away.

The customer who walked into your dealership a few hours ago has test driven, decided on and agreed to financing for his or her next vehicle. The time needed and ease of funding the deal could mean the difference between keeping or losing it.

Tick tock. Tick tock. There is no time to waste. You need your deal funded within 24 hours or less. Impossible, right? With some auto lenders, even a 48-hour turnaround would be a miracle. But with Santander Auto Finance, 24-hour funding is possible as long as you have a complete packet with all the necessary information included.

Here what you need to know when looking for a quick turnaround with Santander.

Riding high: Dealer contests show SCUSA appreciation of its dealers

 

Most people don’t know how hard a car salesperson works.  It’s usually a six-day work week (at least), and most work 10-12 hour days.

In a previous Inside Lane blog, “Are you doing all you can to avoid sales department turnover,” we saw that the lack of competitive pay is one of several reasons why there is so much turnover in a dealership.

Needless to say, being a car salesperson can be demanding, and we at Santander Consumer USA (SCUSA) know it. So, we don’t mind sometimes rewarding our dealers who go above and beyond with contests and competitions.

SantanderSCUSA hosts both regional and national contests for its dealers.

Like any other contests, there are certain requirements that need to be met. Sometimes, it’s submitting more applications, or maybe the idea is to fund more deals.  Whatever the contest goal, SCUSA gives its dealers the opportunity to be recognized for working with us.

Past winners have received trips to the wine country in Napa Valley, California (above left), or spent a day at the races with a trip to the Kentucky Derby (below left). Many other lenders offer incentives and some even offer prizes, but Santander Consumer USA wants to set itself apart and take dealer appreciation to the next level.

Santander“It’s our goal to give our winning dealers a bucket-list experience,” says Leslie Coots, SCUSA dealer events coordinator. “We want to provide our dealers with a first-class, over-the-top experience that they won’t forget.”

SCUSA offers an average of 10 different contests per year. Dealers are invited to participate by their Area Sales Managers and given the rules of engagement.

Each week during the contest period, contestants get a chance to see their rankings and what the spoils will be if they win. Contests usually run three months, giving dealers the time they need to work their deals. Once the winners are announced, they are treated to what Coots hopes is a unique experience.

“Even if it’s a place the dealer has visited before, we want to offer excursions or adventures that are out of the norm, giving everyone a meaningful experience and allowing us to build lasting relationships with our dealers,” explains Coots.

The next contest, which will run nationwide, is scheduled to start in October. Winners will receive a trip to Pebble Beach. Stay tuned for more on how you can get in on the action and win a spot on the 18th hole.